Hi, I’m Rita. I turn complex, data heavy retail systems into experiences people can understand and trust. My work with Fortune 50 retailers spans both customer facing digital experiences and enterprise tools employees rely on to get work done.
Currently at The Home Depot. Previously Lowe’s and Klaviyo.
Case studies where I turned complexity into clarity and measured what changed.
01/05Warehouse operations
A cross-platform operations experience for Lowe's distribution centers: focused workflows on Zebra handhelds for the floor, dashboards for managers, and one system of roles, exceptions and reusable components connecting them.
02/05Design systems
Shared components, responsive layout scaffolding, accessibility and documentation that let Lowe's product teams build consistent enterprise applications without solving the same problems over and over.
password protected, just ask
03/05Supply chain platform
A full UX redesign of Lowe's purchase order management system around four connected jobs: find an order, monitor all of them, stay informed about changes, and investigate the details.
password protected, just ask
04/05E-commerce personalization
A personalized Welcome Back module for The Home Depot homepage that picks up a returning customer's shopping journey instead of starting them from a generic page.
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05/05E-commerce product page
Redesigning parts of The Home Depot product page for DIY and PRO customers: how product details are organized and navigated, a three-column layout and a richer image gallery, shaped by prioritization workshops, customer listening sessions and live testing.
password protected, just ask
Three beliefs I bring to every team, from discovery to launch.
I listen deeply to users, tell their stories, and design for what they really need.
I take messy, data-heavy systems and turn them into clear, intuitive experiences.
Even enterprise tools deserve joy and thoughtful details that make work feel lighter.
Enterprise products fail quietly: people stop trusting them and build spreadsheets around them. My process is built to earn that trust back, one workflow at a time.
Interviews, shadowing and ride-alongs with the people doing the work.
Journey maps and audits that show where time and trust leak away.
Three or four rules the whole team can use to make trade-offs.
Wireframes to prototypes, tested with real users early and often.
Adoption, time on task and satisfaction, reported back to leadership.
When I’m not designing, I’m usually traveling, baking, gardening, or taking photos, with Chai, my mini schnauzer, close by. A little of what I love has found its way into this site.
More about me
Traveling 
Time with Chai 
Baking 
Gardening 
Photography (Arenal Volcano - La Fortuna, Costa Rica)