Designing more relevant product experiences for DIY and PRO customers: Product Information Page Redesign UX case study by Rita Omatsone
Redesigning parts of The Home Depot product page for DIY and PRO customers: how product details are organized and navigated, a three-column layout and a richer image gallery, shaped by prioritization workshops, customer listening sessions and live testing.
- Company
- The Home Depot
- Product
- Product Information Page (PIP)
- Customer segments
- DIY and PRO
- My role
- Senior User Experience Designer
- Scope
- Product details navigation, information architecture, page layout, and product image gallery
- Methods
- Prioritization workshop, RICE scoring, customer listening sessions, and third-party testing
- Team
- Product, design, research, engineering, and other collaborators
- Timeline
- Ongoing
- +3.61% conversion rate with piano keys
- +6.72% engagement with recommendations
- 3 navigation patterns explored for product details
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Inside this case study
- Overview
- The challenge
- Prioritizing opportunities
- Exploring a three-column page
- Reimagining the image gallery
- DIY product details
- Validation & testing
- PRO product page
- Outcomes & impact
- Reflection
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